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Alexey Khobot was the first one in Russian betting industry to speak about the importance of streaming sports events on the websites and apps of betting companies.
More than 10 years ago, he started the negotiations with major sports streams providers. He realized that such championships as German Bundesliga, NBA, Australian Open and ITTF were very popular among bettors and to improve their betting experience, clients needed to have an access to a live stream within “a hand’s reach”. Therefore, Alexey Khobot opted for collaborating with Sportradar who was the only provider of the live streams of these sports events.
Alexey believes that betting companies on their websites should provide clients with everything needed for the best betting experience possible starting from a good match center and accurate statistics to high quality live streams. By doing so, betting companies increase the amount of time their clients spend on websites or an app. For example, 15 years ago bettors had to jump from one website/platform to another in a search of statistics, read the newspapers about the upcoming events and watch the games on TV while placing bets at betting shops. Alexey supports the idea of an omnichannel that serves as a multipurpose platform allowing to have everything you need in your smartphone within one app. For example, now FONBET app already provides not only news, statistics and live streams, but also is planning to implement widgets on the streams that show the current event statistics and forecasts.
Alexey is extremely satisfied with the mutual partnership with Sportradar as the company provides high-quality streams and data and is always ready to work together towards creating new services that make the experience of the clients even better.